KC gun store aims to court women

State News

December 27, 2018 - 9:51 AM

LEE’S SUMMIT, Mo. (AP) — With a scent machine that wafts grapefruit and vanilla fragrances through the air, guns displayed in cases similar to those found in jewelry stores and a high-end women’s fashion boutique, the suburban Kansas City, Missouri, business that Bren and Mike Brown opened three years ago aims to take the women’s gun store concept well past pink guns.

“There’s nothing like this across the United States,” Bren Brown said as she walked around the 33,000-square-foot Frontier Justice store in Lee’s Summit.

Public radio station KCUR reports the luxury department store concept could be an important development for the $11 billion retail gun industry, which is increasing efforts to target women amid sluggish gun sales following the election of President Donald Trump.