Kubota Tractor names new CEO

National News

December 11, 2018 - 10:18 AM

GRAPEVINE, Texas (AP) — Kubota Tractor Corporation today announced the appointment of Mr. Haruyuki (Harry) Yoshida as the new president and CEO of Kubota Tractor Corporation (KTC) and Kubota North America, based in Grapevine, Texas, effective January 1.

Mr. Yoshida is a 37-year Kubota veteran who most recently held the position of managing executive officer GM of farm and industrial machinery domain, strategy and operations headquarters in Osaka, Japan, and has previously spent time in the U.S. in various roles.

In conjunction with this announcement, current President and CEO Mr. Masato Yoshikawa has been promoted to the position of director and senior managing executive officer, GM of planning and control headquarters, GM of global IT management, and will assume his new role in Osaka, Japan, at the start of the new year. Mr. Yoshikawa has served as KTC President and CEO since late 2013 and has successfully led the company through considerable growth, change and technological advancements during his five-year tenure in the U.S.