FDA targets vaping ‘influencers’ for online promotions

National News

June 7, 2019 - 4:30 PM

WASHINGTON (AP) — U.S. regulators moved to discipline vaping companies for inappropriately promoting their flavored nicotine formulas through so-called influencers on Facebook, Twitter and other social media sites.

The Food and Drug Administration sent warning letters Friday to four companies that used paid social media influencers to pitch nicotine solutions to their online followers, including flavors like Watermelon Patch and Strawberry Kiwi.

The posts didn’t include a mandatory warning that the vaping liquids contain nicotine, which is addictive. The FDA, joined by the Federal Trade Commission, sent the letters to Solace Vapor, Hype City Vapors, Humble Juice Co. and Artist Liquid Labs. The companies did not immediately return calls and emails seeking comment Friday morning.

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